Consumer app average download graph first year

Annual number of global mobile app downloads , by region. Leading social media apps in Google Play in Great Britain , by downloads. This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. As of May , apps from U.

In contrast, the average number of downloads for all apps was Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member? Log in.

Show detailed source information? Register for free Already a member? More information. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high.

But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.

We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.

As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.

You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.

The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market.

But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road.

No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense.

All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success.

But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception.

You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps.

By June , which is the last reported period by Apple, billion apps had been downloaded. This means that, between June and June , 50 billion apps were downloaded, while between June and June , this number was 30 billion. Of course, these figures include native iPad apps also. The corresponding figures for Google Play are not available, but can be expected to be much higher.

According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of It had about 2. Android app statistics show that there were 3,, available programs for users on Play Store. Google emerged number one, ahead of companies like Apple, Windows, and Amazon.

During the first quarter of , it had around K applications available for download. Google Play and the Apple App Store led the competition by a huge margin with 2. The fact that mobile apps are relatively easier to create than computer apps, as well as their considerably lower price has translated into a growing industry that produces every year more and more, prompting the occasional steps by app stores to remove the least popular ones.

Therefore, Android users often turn to third-party stores such as Tencent to access their favorite applications. According to mobile app stats , Tencent App Store had slightly over a quarter of the Chinese app market share in , which was the highest. As of , the company has 29, publishers and 43, apps available for download. Education and business take second and third place with The communication sector has the last percentage with 2.

The least liked category in the store is photo and video. WhatsApp , also owned by Facebook, comes at third position , followed by Microsoft , musical. The app was number one in the United States 89 million and the United Kingdom 22 million.

Although the Chinese market was leading globally in terms of downloads, it took the 5th position in the country. According to mobile app download statistics , TikTok, together with its Chinese version Douyin, generated the highest revenue on iOS. Google One generated the highest amount of income on Android during the same year. Consumer spending on games grew In alone, the industry will experience a growth of Interstitial ads are the most annoying to users since they take up the entire screen.

Banner ads, on the other hand, take up less space. The money came from in-app purchases on freemium apps or buying premium games. This data point shows how difficult it is to make money on the App Store , except for a select few.

While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Mobile apps can boost customer loyalty, brand image, and employee efficiency.

But any business needs to truly understand the inputs needed to build and maintain a successful app. This is particularly true for small businesses that tend to have limited resources. B2B commerce is also moving at a healthy pace on mobile devices. The basic strategies are no different from what marketers will use in B2C commerce, and in fact, many new technologies are being used in this context first to reshape the purchase pathway.

Most people have become more conscious of their health during the pandemic. Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Since , this figure has hovered in the low 20s.

Nearly a quarter of all apps, especially free ones, are downloaded, used once, and then ignored till they get uninstalled to create memory space for a new download. The use of social media and messaging apps is much higher among millennials. Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps. The next three categories are music, multimedia, and gaming, with instant messaging ranking a distant sixth.

The app usage statistics are slightly different when a smartphone user is involved in a shopping session. With increasing age, the likelihood of spending more time on a desktop or laptop increases. While the need to be mobile responsive is clearly understood by marketers today, this major skew towards app usage should encourage businesses to invest in meaningful apps of their own.

Users spent an average of three hours daily on applications in However, mobile app usage for shows that the time has increased by over one hour for most countries worldwide. Some places have higher numbers compared to others.

For instance, users in markets like Mexico, Turkey, India, and US markets spent more time on their apps. A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8. However, mobile device usage stats also show that the average time spent by each visitor is about 16 times higher on mobile apps than on mobile websites.

According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily. The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones. This trend also has a name — the rule 30 apps in a month, 10 per day.

According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store. There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years.